About R.U.R.U

r.u.r.u is eco-friendly brand passionate about protecting the planet by sourcing and using sustainable organic cotton and fibers such as linen. Linen one of the most eco-friendly and sustainable materials on Earth with benefits for both humans and the planet: it’s antimicrobial, breathable, lightweight, absorbent, moth-resistant, and cooling. It is simply the most durable and biodegradable fabric in the world.